You may have heard the recent hubbub about authors paying
someone to write excellent reviews for their books located on Amazon. While
this is nothing new, it has become more blatantly obvious.
You can read a couple of blog posts on the topic at New WaveAuthors and on Nathan Bransford’s blog.
I’ve said it before and will say it again: Let your work
speak for itself. Yes, marketing, promoting and all that jazz is important, but
so is believing in your work. If you believed in your work and let it speak for
itself, you wouldn’t have to pay anyone to write a bogus review.
I liken it to the unpopular kid at school bribing the other
kids with candy so they will like him/her.
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