You may have heard the recent hubbub about authors paying someone to write excellent reviews for their books located on Amazon. While this is nothing new, it has become more blatantly obvious.
I’ve said it before and will say it again: Let your work speak for itself. Yes, marketing, promoting and all that jazz is important, but so is believing in your work. If you believed in your work and let it speak for itself, you wouldn’t have to pay anyone to write a bogus review.
I liken it to the unpopular kid at school bribing the other kids with candy so they will like him/her.